You’ve reached global domination. Please Hold.

We’ve been here before.

I don’t mean this in a ‘past- lives-I-was-Ivan-the-Terrible,-you-know’ kind of way. But as a testament to our unbounded optimism in the face of situations where we should know better by now. At the very least, we should know not to use the phrase ‘How hard can it be?’. One of us should really remember that, every time we’ve uttered that phrase, it’s turned out to be monstrously harder than we thought.

So, what’s brought this on? Well mainly the battle to get our online shop going. This is not a reflection on our web guys at…

Beware the Were-Frink.

Right. So a small package arrives. Obviously not a bill, tax or beer duty return, so I open it. Inside are a couple of samples of a specialist beer yeast that I want to trial a new brew on. Nothing remarkable or comment worthy so far, but I find my face broadening into a look that is normally reserved for close encounters with Aston Martins and saying ‘Ooh, lovely!’

I think I’m turning into a lab geek. This is not good.

At this juncture, I should point out that Mart’s response to this was: ‘Turninginto a lab geek?’. Admittedly there…