‘Of course we still have to come up with a name…’
This, it turns out, was one of those statements that was a massive underestimation of the task at hand. A bit like
‘Rebuild Iraq? Sure, how hard can it be?’
or
‘Well, we made it to the South Pole. Now we just have to get home…’
Ok, so maybe comparing naming a new beer with a national rebirth or extreme exploration is overstating the case (just a tad), but at times it doesn’t feel like it. This is roughly how the process works:
1 - Choose name
2 -…